Editorial forum: How to stay and grow in the media market, deadline 26 June

This initiative is a part of the Project Regional Voices: Strengthening Conflict Sensitive Coverage in Ukraine’s Media, funded by the European Union and implemented by the Thomson Foundation and international Institute for Regional Media and Information.

The Editorial Forum will focus on media management and editorial challenges of the coverage of IDPs in an unfavourable economic climate and declining advertising revenues. It will provide participants with knowledge that will help ensure their economic, and therefore editorial, independence.  This in turn will enable media companies to concentrate on operating in the public interest, covering vital social issues, including IDPs integration and holding government to account.  This is especially important to media organisations making a transition from government to private ownership, and to reformed public media.

Based on an analysis of the market and feedback from participants of previous workshops, the Forum will cover:

·         Audience and market analysis – why no media company can operate without it

·         Importance of audience research for developing an organisational profile and strategy

·         Basic elements of an organisational strategic plan

·         Importance and structure of a business plan

·         Diversifying income streams by media organisations

·         Importance of editorial guidelines and codes of ethics for achieving editorial independence and gaining a competitive advantage in the market

·         Presentation and discussion of success story case studies

·         Exchange of experience and sharing of best practice among participants

·         Conflicts of interest, separation of commercial and editorial activities

·         New business models for a digital age

A pre-workshop survey of selected participants will further inform agenda planning, reflecting specific challenges and knowledge gaps.  The final agenda will reflect any such specific needs identified by participants themselves.

To apply for the forum please fill in online form by 26 June, Sunday. The organizers will provide accommodation, meals and tickets reimbursement.

For more information about the workshops contact the project at 050 323 14 30 or email:contact@regionalvoices.eu

Magda Walter, Thomson Foundation, is an international media consultant and journalism trainer.  She is a veteran journalist, with experience in business, political and international news, having worked for local and public TV, and CNN in the US, CNBC Asia in Hong Kong and NBC News in Moscow, where she was bureau chief.  She has also worked as a media relations executive for the World Bank and for the children’s NGO, Plan International.

Since establishing her consultancy in 2003, Walter has trained journalists and media officers, advised international NGOs and UN agencies on media and communications strategies, produced public information video campaigns and coordinated media policy, research and advocacy projects.

Angelina Soldatenko, International Institute for Regional Media and Information (IRMI)  is a journalist, media and public communication expert and a trainer. She has extensive background with Ukrainian media, covering social conflict apart from other things.

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Regional Voices: Strengthening Conflict Sensitive Coverage in Ukraine’s Regional Media is a year and a half EU funded initiative, implemented by the Media Consortium of five organizations: Thomson Foundation, Institute of Regional Media and Information (IRMI), MEMO 98, Association Spilnyi Prostir (ASP) and The European Journalism Center. 


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