Launch of e-courses on media management and audience research

8 August, 2017, Kyiv – Thomson Foundation, supported by the European Union, invites media professionals to register for e-learning courses on audience research and media management in transition. Built on user-friendly EdCast platform, the courses offer a lot of interactive videos, quizzes, real case scenarios to practice learned materials. Both experienced managers and junior journalists will find them useful.  The courses are available for 8 August – 10 September free of charge, certificate is provided after final task completion.

Thomson Foundation’s Director of Development, David Quin, says that due to the ongoing public broadcaster and municipal media reform in Ukraine, there is a strong need for expertise how to run a viable outlet without state or political support: “Based on two years plus of the in-field production and business consultancy support to media houses, we have developed a series of online courses to equip media managers and journalists with vital knowledge for improving their economic health, so they can focus on operating in the public interest and cover crucial social issues, including the displaced and other conflict-related issues.”

Hosam El Nagar, TF Director of Innovation and Learning says Thomson Foundation has invested considerably in the development of its approach to e-learning: "The programme benefits from months of research and piloting involving journalists from all over the world."

These courses go beyond traditional theoretical approach, they provide newsroom experience of international, national and regional media. “There is a lot of excitement about this initiative, - says Olena Sadovnik, Regional Voices project coordinator. “We’ve invited instructors from the British leading media and successful Ukrainian media managers and analysts to share their expertise and tips on how to lead and run successful outlets. They provide insights into their newsrooms daily routine, what has worked and  what didn’t for them.”

Media Management in Transition e-course, developed by TF consultant, Zoya Charles, will teach you the new principles of managing editorial offices. You will learn how to talk to your team and media audience in a correct and effective way, how and when to hold briefings and planning meetings, how to find and select the strongest candidates for new vacancies, to evaluate objectively the quality of work of your journalists and technical staff, to hold a shift training at the time of launching new formats and switching to new platforms. Guest speakers Vitaliy Sych, editor of Novoye Vremya, Angelina Karyakina  news editor from Hromadske and Vitaliy Golubev editor from the publishing house OGO talk about their management styles, values and priorities.

Upon completion of the e-course on Audience Research, developed by Anna Vissens, TF consultant and BBC analyst, you will be able to do your own audience research, generate web analytics reports, falling within your field of interests, track how your content performs in social media. Editorial decisions taken on the basis of these data, will help you to make your content even more attractive and successful. Guest speakers Anna Dobryvechir, Maksym Savanevskyi and Dmytro Tuzhanskyi will explain why audience research matters even for small local media and how to conduct it in-house.

By the end of August, the Foundation aims to launch four e-learning courses on EdCast platform: Audience Research, Media Management in Transition, Journalism Across Different Platforms and Advance filming and editing of stories of people who went through trauma. For updates check the Regional Voices website of Facebook group Голос місцевих ЗМІ.

For more information please contact the project team at

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Regional Voices: Strengthening Conflict Sensitive Coverage in Ukraine’s Regional Media is EU funded project, implemented by a media consortium led by the Thomson Foundation. The Project’s objective is to enhance regional media business and production sustainability to strengthen their editorial independence, expand and maintain internally displaced people coverage. Facebook: #ГолосМісцевихЗМІ



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